DEETER was called upon to launch a start-up Bucks County home services company. After naming the business, DEETER built the Top Down Home Services, LLC™ brand to help differentiate the company in a saturated market. By branding the company through the design of a logo and color palette, garnering press coverage, and Web site development, DEETER was able to position the company as a professional, knowledgeable, and trustworthy team of homecare specialists who provide personalized repair and maintenance plans. Strategic advertising continues to make Top Down Home Services a powerful, and very busy, addition to the region.