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CRC Industries, Inc.

CRC Industries, Inc., headquartered in Warminster, Pennsylvania, contacted us to help them find out why three of their products were losing market share.

DEETER conducted a highly directed market research campaign to determine product perception and key selling points for future marketing. A Web-based survey among Popular Mechanics subscribers and a follow-up mail survey revealed information about the target market, product packaging, and perceptions of the products. DEETER used this data to offer CRC a range of new marketing strategies for the three products

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