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At DEETER, one of our goals is to facilitate open two-way communication between our clients and their various target audiences.

• Our media relations efforts focus on understanding both our clients and the media's interests, needs, wants, and concerns. Once we know them, we are then better able to meet both groups' objectives.
  
  
• Publicity for us is news driven media coverage – both print and broadcast. We believe solid publicity (story placement) provides detailed message delivery and implied third-party endorsement. To maximize positive client exposure and news coverage we often provide speaker training. When interviewing with the press, we can't risk our story ending up on the editor's floor.